Social Media Marketing and Management
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing product/service-related content, engaging with your followers, analyzing insights, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people use social media. By being present on social media platforms, you give your brand an opportunity to be discovered by your future customers.
How can social media help you achieve your business goals? Some businesses use social media for increasing their brand awareness, while others use it for driving website traffic and sales.